It is important for an artist to build his or her own website to boost his business selling his artwork and business needs a website. It is often the only thing an artist owns and serves as an introduction to a new audience. Building an awesome website is easy as long as you avoid these common mistakes artists make:
1. Wrong objective.
As an artist you should ask what are your objectives for yourself. You should have a clear definition of what a successful business should be. Your objective is to showcase your artwork and to grow your audience. To be able to sell your piece of work on your website.
2. Do your research.
When investing in a website, treat it as like you’re investing in a business. So with that being said, you should do your research. If an individual build their website using this kind of website builder, that doesn’t mean that it will suit you and your needs as an artist. Having a grasp of what components go into building a website will save you from all the hassle and will save you time and money. Deciding to move forward only to find out later that a certain feature is only offered as an add-on at additional cost.
If you’ve identified the software features, you need now and in the future you will be saved from headaches down the road.
3.Consider the type of audience you want to cater.
Creating a website means you should also have a targeted audience. It’s important for you to know your targeted audience when building your website. You should ask yourself, who would want to buy your artwork? Or who might buy your artwork? You should consider the demographic trend in the current and feature population. You should study and know the main factors when building your website for your audience to use and appreciate.
4. Perplexed content.
Your visitors should easily find all the necessary information on your website including your work and contact information. They shouldn’t be hunting for your information just like a treasure hunter. Having too much unnecessary information on your site can crowd your site and making it difficult to navigate. Make your website more relevant and easy to find. It should be consistent especially when moving from one section to the other, image to image. It will save you and your viewers time as well.
5. Incomplete information or content.
It is convenient for your visitors to have all your information on one website. Instead of building separate websites for your blog from your online store and portfolio, it should all be in one website where your viewers will be able to find all they need instead of wasting time by going to one website tothe other. Your content is easy to find if it’s on one website.
6. Your work doesn’t stop even after you’ve launched your website.
When you’ve launched your website, just like any other things that needs attention and care your website needs that too. Just like having a puppy, your website also needs a little TLC. Contrary to what you might see in advertising, websites require work to attract and keep an audience. Once you understand how to edit and add content to your website, develop a plan for regularly adding relevant content. Promote your content through on social networks. Your website should be as ecstatic as a jumping bunny. There will always be something that needs to be done whether it’s to change or remove content or photo even audio. With enough attention, you can turn your website into a marketing machine.